Kerala Tourism’s, www.keralatourism.org website has won the Net4 PC World Web Award 2008 instituted by the technology magazine PC World, for the best tourism website in India.

The site was launched in 1998 and currently receives around 1,50,000 visitors and 6,00,000 page views per month. The site offers thousands of pages on Kerala, indexed in all major search engines. The website’s use of technology and good search option were said to be way ahead of others.

On the criteria of evaluation, PC World said, “Our experts rated sites on two levels - design and usability. Design included colours, typography, visual appeal and consistency. Usability took into account interactivity and customisation in India.”